Nothing would be more awkward than striding onto the podium at an event; all eyes on you as you deliver a presentation about the benefits of a new gadget. Disaster strikes when you cannot seamlessly connect to Wi-Fi and show off the latest technology. Minds in the crowd begin to wonder, the mobile phones come out, and even the attendees are up in arms as they also cannot connect to browse Twitter whilst they ignore the fiasco on stage. However, for some, this is a reality and shows the importance of having faultless network connections at events.
Whether for a catwalk, festival, corporate event or product launch, it is vital that Wi-Fi is a priority as connectivity issues can create palpable frustrations amongst attendees and event organisers alike. What event organisers must remember is, they are not network engineers, and using the ‘guest’ option of the facility you are using rarely cuts the mustard. For example, many events are held in hotels and often have a public Wi-Fi service running over a single broadband line. This is adequate for a handful of users, but not for 500 event attendees frantically trying to check business emails between presentations. In the majority of circumstances, a venue’s Wi-Fi will not suffice; it’s not designed, configured, installed or managed to meet specific event requirements.
Wi-Fi is no longer an optional perk and investing budget in bespoke Wi-Fi for events can save a multitude of embarrassment by ensuring that critical applications, such as live audio or HD streaming, can run smoothly and give attendees the correct experience.
As the years pass, the number of wireless devices has grown exponentially and the expectation of event attendees reflects this growth. Poor Wi-Fi can not only create a bad user experience, but also tarnish the reputation of a brand. It can mean attendees disappear to find a better connection or stop them from attending the event altogether if they think their productivity will be halted.