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Rethinking the Business Benefits of the Cloud

Cloud computing is interesting as both a technology and operations model, but what impact does it have on the business? The traditional answers have been cost reduction and business agility, but the cloud offers a wide range of additional benefits, including revenue growth—through new business models, global market expansion, accelerated innovation, and enhanced customer experience and satisfaction—as well as risk mitigation. Moreover, while the cloud can reduce the cost of IT, the way in which it does so is more nuanced than the simplistic argument that “the cloud is cheaper due to economies of scale” would suggest.

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